Automobile Companies Compete to Win Promising India Market.
Suzuki Motor, a Japanese automobile company (small cars), has made a policy of investing approximately 30 billion yen in India to construct new car plant, with the annual production capacity of 250,000 cars. The plant may start its operation as early as 2013, and the annual production capacity is expected to expand to 1.7 million cars at the maximum, which is far greater than that of Japan.
Suzuki is the leader in India with market share of nearly 50%. Other automobile giants are also aggressive in entering Indian market. Therefore, Suzuki aims to make the most of First mover advantage strategy and to establish a system for stable supply in the rapidly growing promising market before the competition gets tough.
With the growing competition among companies, the scope for candidates with Japanese Language skills will rise equally.
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